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Citi Survey: Law Firm Leaders Cautiously Optimistic About 2014

April 2nd, 2014 /

Spring has sprung (we hope), the first quarter of 2014 is now behind us and a recent survey conducted by Citi indicates that law firm managing partners are feeling confident in the state of both the legal industry and the broader economy. As part of its quarterly Law Watch Managing Partner Confidence Index survey, Citi […]

Call for Nominations for NYLJ’s Rising Stars Project

March 31st, 2014 /

In connection with a special section to be published in June, the New York Law Journal is calling for nominations for its Rising Stars project. Know of a stellar attorney under 40 who has made an impact in his or her practice area in New York and beyond? We’re talking innovators, business developers and leaders who demonstrate […]

Value-Creators Creating Value: A Friendly Introduction to SEO

March 18th, 2014 /

In the world of internet marketing, one term in particular has gotten a lot of red-carpet-attention recently.  Law firms that have contemplated website redesigns have undoubtedly heard their marketing or web team toss it around in an all-important way and without explanation.  (We know, because we’re totally guilty of doing just that.) SEO, or search […]

Buy a Ferrari, Build a Bridge

February 27th, 2014 /

Is it time for a website overhaul? Should you launch a blog? Is LinkedIn working out? Would videos make sense? These are great questions—and great questions to ask often. But sometimes, forays into the digital universe are a most random act of marketing. An “important” partner wants a blog. The blog is born. A hungry marketer […]

Read It & Reap

February 12th, 2014 /

Oftentimes our law firm clients groan and grumble that marketing takes oh so much time. Good marketing does require consistency and endurance, it’s true. But not everything needs to be so darn complex. When it comes to client relationships, a simple rule of friendship is really all that matters: Be a good listener, a good […]