How Young Lawyers Can Get Smart, Stand Out and Position Themselves for Law Firm Success
To law students, we say: Partnership is not a track, it’s an ideology. Think like an owner from Day One. Because distinctions matter. Because you owe it to your future clients and your future partners. We get that the legal world is a competitive, high intensity environment. That partners can make you shake in your […]
Cross-Marketing: Superb Principle, Tricky Practice
Cross-marketing. Something we marketers love to talk about. Something firm leadership loves to push. But it almost never happens with the ease and frequency it should. Why is that? Origination credit can create as many obstacles as incentives. Time and time again, we hear that many partners want to share, but their colleagues are disinclined to work as service […]
Call for Nominations for NYLJ’s Impact Award
In connection with its 125th anniversary gala celebration in November, the New York Law Journal is calling for nominations for its newly created Impact Award. Know of a law firm, in-house legal department, agency, institution or individual who has, in the last 10 years, had a profound impact on the law or the legal profession? […]
Why Content Marketing Scares Lawyers
While social media has taken over as the content marketing tool of the day, lawyers remain reluctant to engage the digital universe, and understandably so. Social media requires brevity, moves at lightning speed, and invites—possibly undesirable—conversation. On the other hand, lawyers must be in control of online content and commentary. We get how lawyers think. […]