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We're lawyer junkies. It's that simple. Best practices in legal marketing consume and excite us. We created this blog to share our favorite strategies and latest musings. Have a topic you want us to cover? Want to gripe or disagree? Email us at

The Dog Didn’t Eat Your Homework

June 3rd, 2013 /

I sat in on a meeting recently with a professional services firm and its new client.  To say I was floored by the firm’s abject lack of preparation would be a serious understatement.  Most of what was covered in that two hour meeting was available on the client’s website. An hour or two of basic preparation would […]

Calling all Minority-Owned & Women-Owned Law Firms

May 30th, 2013 /

Next month, the New York Law Journal will publish the NYLJ 100 special report, which will include charts of New York state’s Largest Minority-Owned Law Firms and Largest Women-Owned Law firms, ranked by number of permanent, full-time attorneys. The submission deadline for qualifying firms is tomorrow, May 31, 2013. Does your firm qualify? For more […]

When Opportunity Knocks, Will You Know?

May 23rd, 2013 /

This week, Altman Weil released its fifth annual Law Firms in Transition Survey, which raises some serious issues about how law firms are responding to changes in the client marketplace. Survey respondents – a sizable bunch, 238 firms with 34% coming from the Am Law 200 – were in agreement that pricing competition is here […]

It’s Chambers Time…Are You in the Running?

May 16th, 2013 /

We are heading into submission season for Chambers, an important and credible directory that ranks lawyers and practices across the globe. Submissions are due as early as June 3rd for some practices in New York. If you would like more information about the research process or support preparing a submission to Chambers, drop us a […]

Marketing 101: Keep Something Simple

May 14th, 2013 /

I was having a conversation recently with a business exec about his company’s unsuccessful search for a new CMO. While there’s no shortage of top talent on the street, he’s struggling to find a marketer with expertise in the digital universe “and, you know, experience in demand generation and all that.” Numerous exciting nouns followed, […]