• A boutique professional services firm with a compelling practice saw opportunities on the horizon. First, new enforcement initiatives created potent opportunities for forensic accountants. Second, as a result of the economic crisis, prospects emerged as middle-market companies could no longer afford the big firms. We worked with the Managing Partner to chart a new course, bringing strategic thinking (and marketing materials) into the modern era.
• In a market as competitive as the New York real estate scene, for a law firm to make an impression, it needs to go big and keep going…even bigger. We collaborated with firm leadership to conceive of an annual event that would, in time, become the go-to, see-and-be-seen reception to rock the market. It worked. The event has helped the firm to entrench its brand and bring giants of industry together in a kinetic, productive and cosmopolitan setting. We executed the event for the firm two years running. It’s one of the hottest invites around. And yes, we’re on the guest list every year.
• When it rains, it pours. So when you’ve got nearly 2,000 lawyers under one umbrella, it’s virtually impossible for an in-house marketing department to respond to the daily onslaught of research requests. (We have a really big umbrella, the kind that never implodes.) For more than five years, on behalf of one of the largest law firms in the world, we have served as the dedicated research team to provide firm lawyers with critical information to support their business development efforts.
• A rainmaking senior partner finally settled massive multi-jurisdictional product liability litigation that had been bringing in mammoth fees for years. When the partner’s billable hours careened south, she needed an outside ear, a clear head and a smart plan of attack.
• A top tier litigation boutique launched a new practice headed by a lateral partner. From the initial press release to the ongoing growth and management of the practice, we provide marketing and business development support for all facets of this first-of-its-kind law practice.
• A well-respected and large Wall Street firm needed to get strategic about recruiting. It was losing too much hot talent to competitors. To understand the firm’s objectives and its market position, we conducted numerous interviews and crafted a cutting-edge website to attract young lawyers. It worked.
• Countless professionals call on us—yup, on a regular basis—to discuss practice development strategies, build better relationships with clients, or to further establish their brands. Whether we’re doing comprehensive on-site training for associates, or serving as an enthusiastic analyst on the other end of a telephone line, we are engaged and fresh advocates of our clients’ interests.We’ll stop there. We’re humble. But if you want more examples of representative work, just contact us.