Cross-Marketing: Superb Principle, Tricky Practice

Cross-marketing.  Something we marketers love to talk about. Something firm leadership loves to push.  But it almost never happens with the ease and frequency it should.  Why is that? Origination credit can create as many obstacles as incentives. Time and time again, we hear that many partners want to share, but their colleagues are disinclined to work as service […]

Call for Nominations for NYLJ’s Impact Award

In connection with its 125th anniversary gala celebration in November, the New York Law Journal is calling for nominations for its newly created Impact Award. Know of a law firm, in-house legal department, agency, institution or individual who has, in the last 10 years, had a profound impact on the law or the legal profession? […]