While social media has taken over as the content marketing tool of the day, lawyers remain reluctant to engage the digital universe, and understandably so. Social media requires brevity, moves at lightning speed, and invites—possibly undesirable—conversation. On the other hand, lawyers must be in control of online content and commentary.

We get how lawyers think. But content marketing need not be scary. On this topic, check out our recent article in the Connecticut Law Tribune on how law firms can comfortably and effectively utilize social media to build name recognition and make way for new clients and opportunities.