Law Firm Management

Cross-Marketing: Superb Principle, Tricky Practice

Cross-marketing.  Something we marketers love to talk about. Something firm leadership loves to push.  But it almost never happens with the ease and frequency it should.  Why is that? Origination credit can create as many obstacles as incentives. Time and time again, we hear that many partners want to share, but their colleagues are disinclined to work as service […]

Calling all Minority-Owned & Women-Owned Law Firms

Next month, the New York Law Journal will publish the NYLJ 100 special report, which will include charts of New York state’s Largest Minority-Owned Law Firms and Largest Women-Owned Law firms, ranked by number of permanent, full-time attorneys. The submission deadline for qualifying firms is tomorrow, May 31, 2013. Does your firm qualify? For more […]

Marketing 101: Keep Something Simple

I was having a conversation recently with a business exec about his company’s unsuccessful search for a new CMO. While there’s no shortage of top talent on the street, he’s struggling to find a marketer with expertise in the digital universe “and, you know, experience in demand generation and all that.” Numerous exciting nouns followed, […]

Leadership Dynamics: From Nut Job to Flash Mob in Minutes

Leadership is a tricky issue in law firms. Even notionally. In a community of owners, who takes charge? Who drives change? The partner with the highest hours? The best contacts? The mind-numbing genius? Oftentimes, the answer is “all of the above.” And this is both good and bad. On the negative side of  “all of […]

How what?

I was explaining to my four-year-old that you never go on the subway tracks. What if you drop your phone?  Call the police. How? How what? How do you call the police if your phone is on the tracks? When facing big challenges—in logic, subways and in business—chances are, the best odds for success are […]