Insights from the In-Crowd: Survey Provides Road Map for Stronger Law Firm Marketing

We’re just now beginning to process the incredible implications of the 4th annual State of Digital and Content Marketing survey, which findings were revealed last month. The survey, commissioned by Greentarget, ALM Legal Intelligence, and Zeughauser Group, polled in-house counsel and law firm CMOs on the consumption and production of…well…marketing stuff. There is so much to learn […]

Citi Survey: Law Firm Leaders Cautiously Optimistic About 2014

Spring has sprung (we hope), the first quarter of 2014 is now behind us and a recent survey conducted by Citi indicates that law firm managing partners are feeling confident in the state of both the legal industry and the broader economy. As part of its quarterly Law Watch Managing Partner Confidence Index survey, Citi […]

Value-Creators Creating Value: A Friendly Introduction to SEO

In the world of internet marketing, one term in particular has gotten a lot of red-carpet-attention recently.  Law firms that have contemplated website redesigns have undoubtedly heard their marketing or web team toss it around in an all-important way and without explanation.  (We know, because we’re totally guilty of doing just that.) SEO, or search […]