Value-Creators Creating Value: A Friendly Introduction to SEO

In the world of internet marketing, one term in particular has gotten a lot of red-carpet-attention recently.  Law firms that have contemplated website redesigns have undoubtedly heard their marketing or web team toss it around in an all-important way and without explanation.  (We know, because we’re totally guilty of doing just that.) SEO, or search […]

Buy a Ferrari, Build a Bridge

Is it time for a website overhaul? Should you launch a blog? Is LinkedIn working out? Would videos make sense? These are great questions—and great questions to ask often. But sometimes, forays into the digital universe are a most random act of marketing. An “important” partner wants a blog. The blog is born. A hungry marketer […]