Insights from the In-Crowd: Survey Provides Road Map for Stronger Law Firm Marketing

We’re just now beginning to process the incredible implications of the 4th annual State of Digital and Content Marketing survey, which findings were revealed last month. The survey, commissioned by Greentarget, ALM Legal Intelligence, and Zeughauser Group, polled in-house counsel and law firm CMOs on the consumption and production of…well…marketing stuff. There is so much to learn […]

So You Want a Wikipedia Page?

Clients often ask about Wikipedia. Prospects often ask about Wikipedia. We could suggest everyone just visit Wikipedia to learn more about Wikipedia. But the truth is, Wikipedia is surprisingly nuanced and it’s crucial for law firms to understand these nuances before surging forward. The benefits are pretty significant. If brand recognition matters, Wikipedia is a go-to […]

Citi Survey: Law Firm Leaders Cautiously Optimistic About 2014

Spring has sprung (we hope), the first quarter of 2014 is now behind us and a recent survey conducted by Citi indicates that law firm managing partners are feeling confident in the state of both the legal industry and the broader economy. As part of its quarterly Law Watch Managing Partner Confidence Index survey, Citi […]

Call for Nominations for NYLJ’s Rising Stars Project

In connection with a special section to be published in June, the New York Law Journal is calling for nominations for its Rising Stars project. Know of a stellar attorney under 40 who has made an impact in his or her practice area in New York and beyond? We’re talking innovators, business developers and leaders who demonstrate […]

Value-Creators Creating Value: A Friendly Introduction to SEO

In the world of internet marketing, one term in particular has gotten a lot of red-carpet-attention recently.  Law firms that have contemplated website redesigns have undoubtedly heard their marketing or web team toss it around in an all-important way and without explanation.  (We know, because we’re totally guilty of doing just that.) SEO, or search […]