Read It & Reap

Oftentimes our law firm clients groan and grumble that marketing takes oh so much time. Good marketing does require consistency and endurance, it’s true. But not everything needs to be so darn complex. When it comes to client relationships, a simple rule of friendship is really all that matters: Be a good listener, a good […]

Cross-Marketing: Superb Principle, Tricky Practice

Cross-marketing.  Something we marketers love to talk about. Something firm leadership loves to push.  But it almost never happens with the ease and frequency it should.  Why is that? Origination credit can create as many obstacles as incentives. Time and time again, we hear that many partners want to share, but their colleagues are disinclined to work as service […]

Lessons From ESPN

Some of the most valuable things we do for clients aren’t billable. Take the news, for instance.  When we read or watch the news, oftentimes we do so as people, not as client developers.  The former entails reaction, the latter inspires action. The wires and waves have been inundated over the last 24 hours with […]