Insights from the In-Crowd: Survey Provides Road Map for Stronger Law Firm Marketing

We’re just now beginning to process the incredible implications of the 4th annual State of Digital and Content Marketing survey, which findings were revealed last month. The survey, commissioned by Greentarget, ALM Legal Intelligence, and Zeughauser Group, polled in-house counsel and law firm CMOs on the consumption and production of…well…marketing stuff. There is so much to learn […]

Read It & Reap

Oftentimes our law firm clients groan and grumble that marketing takes oh so much time. Good marketing does require consistency and endurance, it’s true. But not everything needs to be so darn complex. When it comes to client relationships, a simple rule of friendship is really all that matters: Be a good listener, a good […]

$1000/hour? Raise Standards, Not Rates

Deep breath: The National Law Journal’s Billing Survey just came out. As I read the article summarizing the survey’s findings, my heart rate went through the roof, I tripped while scrambling around for stronger reading glasses, knocked over a cup of coffee and…  All in all, not a great harbinger for a new week in a new year. […]

A Marketing Wish: Get Social

Confession: I’ve been dealing with a marketing hangover. I know how I got here. We’ve been doing a fair amount of public speaking over the last few months and after every presentation about how to grow networks and maintain relationships, it occurs to me that I’ve become a big fat cliché. Really, I’ve been talking about […]

When Nothing is Something

Yesterday morning, I read an article about things successful people do in the morning.  I think there were, I don’t know, like, 14 things we’re supposed to do before 0600.  It was an exhausting read.  I felt like going back to bed before I got to the final paragraph. The truth is, I do believe […]