Insights from the In-Crowd: Survey Provides Road Map for Stronger Law Firm Marketing

We’re just now beginning to process the incredible implications of the 4th annual State of Digital and Content Marketing survey, which findings were revealed last month. The survey, commissioned by Greentarget, ALM Legal Intelligence, and Zeughauser Group, polled in-house counsel and law firm CMOs on the consumption and production of…well…marketing stuff. There is so much to learn […]

Recent NYSB Ethics Opinion Clarifies LinkedIn Use

This summer, the New York State Bar’s Committee on Professional Ethics issued an important opinion on law firms’ and lawyers’ use of LinkedIn. The Committee held that neither law firms nor lawyers—on LinkedIn company pages or individual profiles, respectively—may list their legal services under “Specialties” unless the firm or lawyer is certified as a specialist by […]

Why Content Marketing Scares Lawyers

While social media has taken over as the content marketing tool of the day, lawyers remain reluctant to engage the digital universe, and understandably so. Social media requires brevity, moves at lightning speed, and invites—possibly undesirable—conversation. On the other hand, lawyers must be in control of online content and commentary. We get how lawyers think. […]