Joy Martini

joy@martiniconsulting.net

Joy Martini is a seasoned marketing professional with more than 20 years’ experience in the business development and communications field. After a successful career as a senior in-house marketing professional, in 2006, Joy launched Martini Consulting to respond to the increasing demand for legal marketing specialists with in-the-trenches experience.

Joy brings to clients a practical and creative perspective having served as the Director of Marketing for two mid-sized firms and as the US Chief Marketing Officer for one of the world’s largest law firms. She devotes most of her time to business development planning and execution, writing anything and everything a lawyer might need, coaching junior and senior practitioners and developing communications strategy.

A former board member of the Metropolitan New York Chapter of the Legal Marketing Association, Joy is a frequent author and speaker on marketing issues. Her writing has appeared in the New York Law Journal, Connecticut Law Tribune, lawmarketing.com and the New York Times.

Did we mention she writes like the dickens?

Prior to her work in legal marketing, Joy spent many years in the not-for-profit world, serving as the Director of Communications for the New York Road Runners/NYC Marathon and, previously, as the Director of Administration for the Jewish Council for Public Affairs. She received her Master’s Degree from Columbia University and her Bachelor’s Degree from the University of Connecticut.

A diehard foodie, an impossibly slow long distance runner and a really proud mama, when Joy’s not thinking about lawyers, she’s probably sleeping. (During which time she will continue to answer calls from clients. Dare you to test that notion.)