Martini Consulting, LLC Homepage

Read It & Reap

February 12th, 2014 /

Oftentimes our law firm clients groan and grumble that marketing takes oh so much time. Good marketing does require consistency and endurance, it’s true. But not everything needs to be so darn complex. When it comes to client relationships, a simple rule of friendship is really all that matters: Be a good listener, a good […]

When Opportunity Knocks, Will You Know?

May 23rd, 2013 /

This week, Altman Weil released its fifth annual Law Firms in Transition Survey, which raises some serious issues about how law firms are responding to changes in the client marketplace. Survey respondents – a sizable bunch, 238 firms with 34% coming from the Am Law 200 – were in agreement that pricing competition is here […]

Lessons From ESPN

May 1st, 2013 /

Some of the most valuable things we do for clients aren’t billable. Take the news, for instance.  When we read or watch the news, oftentimes we do so as people, not as client developers.  The former entails reaction, the latter inspires action. The wires and waves have been inundated over the last 24 hours with […]

Amusement at Work

April 17th, 2013 /

Nancy’s visit to Disney World this week reminded me of a riveting keynote I was privileged to sit through about 100 years ago where an executive from Disney addressed the Guest Experience. It’s funny, he told us, what matters to people. It’s almost never what you’d expect. The company had just spent untold millions building […]