MARKETING AND COMMUNICATIONS
Martini Consulting, LLC Homepage

Key Steps to Successfully Integrate Government Laterals

March 23rd, 2016 /

In a recent article in the New York Law Journal, we address a mission critical topic – integrating lateral partners.  In particular, we focus on government laterals. We examine the potential opportunities and real costs to attract and retain talent while remaining true to the core values and operating principles of the firm. Asking the […]

Survey Says: Ante Up, Lawyers

December 2nd, 2015 /

We love surveys.  All these years working with lawyers and we’ve come to feel that data is boss.  Ideas are exciting, sure, but facts are everything.  And when it comes to market data on the legal services industry, year after year, we’ve watched figures weave a certain narrative.  Lately, it’s not a cheerful story. The […]

If You Keep Time, Keep Score

February 10th, 2015 /

How’s that business plan working for you? Sure, it’s only February, but that means you’ve had weeks to begin executing your 2015 practice development plan.  Have you secured pitch meetings and speaking engagements? Have you calendared articles and blog posts and key media moments? Are you tracking referrals and mining referral sources and making headway […]

Insights from the In-Crowd: Survey Provides Road Map for Stronger Law Firm Marketing

May 7th, 2014 /

We’re just now beginning to process the incredible implications of the 4th annual State of Digital and Content Marketing survey, which findings were revealed last month. The survey, commissioned by Greentarget, ALM Legal Intelligence, and Zeughauser Group, polled in-house counsel and law firm CMOs on the consumption and production of…well…marketing stuff. There is so much to learn […]

So You Want a Wikipedia Page?

April 30th, 2014 /

Clients often ask about Wikipedia. Prospects often ask about Wikipedia. We could suggest everyone just visit Wikipedia to learn more about Wikipedia. But the truth is, Wikipedia is surprisingly nuanced and it’s crucial for law firms to understand these nuances before surging forward. The benefits are pretty significant. If brand recognition matters, Wikipedia is a go-to […]