MARKETING AND COMMUNICATIONS
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Key Steps to Successfully Integrate Government Laterals

March 23rd, 2016 /

In a recent article in the New York Law Journal, we address a mission critical topic – integrating lateral partners.  In particular, we focus on government laterals. We examine the potential opportunities and real costs to attract and retain talent while remaining true to the core values and operating principles of the firm. Asking the […]

Survey Says: Ante Up, Lawyers

December 2nd, 2015 /

We love surveys.  All these years working with lawyers and we’ve come to feel that data is boss.  Ideas are exciting, sure, but facts are everything.  And when it comes to market data on the legal services industry, year after year, we’ve watched figures weave a certain narrative.  Lately, it’s not a cheerful story. The […]

If You Keep Time, Keep Score

February 10th, 2015 /

How’s that business plan working for you? Sure, it’s only February, but that means you’ve had weeks to begin executing your 2015 practice development plan.  Have you secured pitch meetings and speaking engagements? Have you calendared articles and blog posts and key media moments? Are you tracking referrals and mining referral sources and making headway […]

When Nothing is Something

November 26th, 2013 /

Yesterday morning, I read an article about things successful people do in the morning.  I think there were, I don’t know, like, 14 things we’re supposed to do before 0600.  It was an exhausting read.  I felt like going back to bed before I got to the final paragraph. The truth is, I do believe […]

Cross-Marketing: Superb Principle, Tricky Practice

September 23rd, 2013 /

Cross-marketing.  Something we marketers love to talk about. Something firm leadership loves to push.  But it almost never happens with the ease and frequency it should.  Why is that? Origination credit can create as many obstacles as incentives. Time and time again, we hear that many partners want to share, but their colleagues are disinclined to work as service […]