Why Content Marketing Scares Lawyers

While social media has taken over as the content marketing tool of the day, lawyers remain reluctant to engage the digital universe, and understandably so. Social media requires brevity, moves at lightning speed, and invites—possibly undesirable—conversation. On the other hand, lawyers must be in control of online content and commentary. We get how lawyers think. […]

The Dog Didn’t Eat Your Homework

I sat in on a meeting recently with a professional services firm and its new client.  To say I was floored by the firm’s abject lack of preparation would be a serious understatement.  Most of what was covered in that two hour meeting was available on the client’s website. An hour or two of basic preparation would […]