LEGAL MARKETING AND COMMUNICATIONS
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We're lawyer junkies. It's that simple. Best practices in legal marketing consume and excite us. We created this blog to share our favorite strategies and latest musings. Have a topic you want us to cover? Want to gripe or disagree? Email us at info@martiniconsulting.net.

Key Steps to Successfully Integrate Government Laterals

March 23rd, 2016 /

In a recent article in the New York Law Journal, we address a mission critical topic – integrating lateral partners.  In particular, we focus on government laterals. We examine the potential opportunities and real costs to attract and retain talent while remaining true to the core values and operating principles of the firm. Asking the […]

Survey Says: Ante Up, Lawyers

December 2nd, 2015 /

We love surveys.  All these years working with lawyers and we’ve come to feel that data is boss.  Ideas are exciting, sure, but facts are everything.  And when it comes to market data on the legal services industry, year after year, we’ve watched figures weave a certain narrative.  Lately, it’s not a cheerful story. The […]

If You Keep Time, Keep Score

February 10th, 2015 /

How’s that business plan working for you? Sure, it’s only February, but that means you’ve had weeks to begin executing your 2015 practice development plan.  Have you secured pitch meetings and speaking engagements? Have you calendared articles and blog posts and key media moments? Are you tracking referrals and mining referral sources and making headway […]

Are Your Clients Innovators?

July 2nd, 2014 /

Are your clients innovators? Tell them. Tell the world. The Financial Times is now accepting nominations for innovative General Counsel and in-house legal teams for this year’s FT Innovative Lawyers Report for North America. Of course, a little client recognition can go a long way. The deadline for submissions is August 1. For more information, visit http://www.ft.com/reports/innovative-lawyers-us, […]

Insights from the In-Crowd: Survey Provides Road Map for Stronger Law Firm Marketing

May 7th, 2014 /

We’re just now beginning to process the incredible implications of the 4th annual State of Digital and Content Marketing survey, which findings were revealed last month. The survey, commissioned by Greentarget, ALM Legal Intelligence, and Zeughauser Group, polled in-house counsel and law firm CMOs on the consumption and production of…well…marketing stuff. There is so much to learn […]